Leemo's Market
Overview
Bringing the warmth of Busan's traditional markets into digital commerce, without leaving its vendors behind
Services
Role
Design Lead
Timeline
Jan - July 2026
Tools
Adobe Creative Suite
Canva
Main poster for the 30th anniversary gathering.
One logo and one palette across print, social, and merchandise.
Logo iteration process.
Branding Guidelines.
Announcement and Countdown Social Media Posts
Merchandise Design for all attendees.
KMLA is a private boarding school in South Korea that teaches Korean history and culture alongside a contemporary, world facing education. As the Design Lead, my goal was to make sure the visual language makes the same argument through traditional Korean reference handled in a modern way.
I built the identity on deep green to reflect the school's academic prestige and reputation, then used soft gradients for depth and laid a pearl texture over the flat fields to give a modern twist. Illustrations and assets were inspired by the shapes and rhythms of traditional Korean artifacts.
The event ran in August with more than 700 attendees.