Leemo's Market
Overview
Bringing the warmth of Busan's traditional markets into digital commerce, without leaving its vendors behind
Services
UI/UX
Role
Branding
Timeline
2026
Tools
Adobe Creative Suite
Canva
Main poster for the 30th anniversary gathering.
KMLA (Korean Minjok Leadership Academy) is a private boarding school in South Korea that teaches Korean history
and culture alongside a contemporary, world-facing education.
As the Design Lead, my goal was to make sure the visual language makes the same argument
through traditional Korean reference handled in a modern way.
One logo and one palette across print, social, and merchandise.
I built the identity on deep green to reflect the school's academic prestige and reputation,
then used soft gradients for depth and laid a pearl texture over the flat fields to give a modern twist.
Illustrations and assets were inspired by the shapes and rhythms of traditional Korean artifacts.
Logo iteration process.
Branding Guidelines.
Announcement and Countdown Social Media Posts
Merchandise Design for all attendees.
The event ran in August with more than 700 attendees.